miércoles, 31 de octubre de 2012

Business English in the University Classroom. Inglés para la comunicación empresarial.


Business English in the Univeristy Classroom, de Juan Carlos Palmer Silveira

Business means success. This sentence implies the basis of international trade, and it is easy to notice that many businessmen all over the world have decided to implement their English language competence, trying to increase their working efficiency. In fact, companies demand employees with perfect knowledge of as many foreign languages aas possible, being English a must. To make things easier, some authors have designed and developed teaching materials for those interested in business English.

La primera edición de Business English in the University Classroom fue un gran éxito, obteniendo excelentes críticas, y su autor ha actualizado y mejorado su contenido, prestando atención a todos los desarrollos tecnológicos relacionados con la comunicación empresarial internacional.

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